Cityhall were commissioned to position this iconic Scottish motorcycle brand through brand update, eCommerce website and promotional campaign materials. The hand-painted typestyle, originally created by an artist in San Fransisco in the seventies was resized, crafted and presented in the style of a vintage number plate. This was applied across the development of a new website, monthly social media promotion, online platforms and in-store through window graphics, signage, vinyls and event branding such as simple banners, flags and business card sized brochures to fit in a small biker jacket pocket.