Grace Health is a pilates studio based in East Kilbride. Their aim is to help women to feel the best they possibly can, to feel strong, to be empowered and and make positive choices daily. Cityhall were asked to design and implement the branding for Grace Health to include their online and in-studio offerings. Our solution is a brand system that reflects these values through movement, softness and strength. We have delivered the identities for studio and online brands including guidelines, toolkit including leaflets and branded letters, social media template setup and subscription based website to allow access to subscriptions and online member area offering fitness videos, recipes and blog.