Cityhall were asked to design and implement a new brand for Grace Health in 2019. Their aim is to help women to feel the best they possibly can, to feel strong, to feel connected, to be empowered and and make positive choices day to day. Our solution is a brand that reflects these values, showing movement, softness and strength. We delivered the logo, guidelines and a simple, useable toolkit to allow it’s use across social media, web updates and communications including leaflets and branded letters. Since then their business has gone from strength to strength, first in one-to-one sessions and going on to develop an online service in 2020 called ‘Grace Health Club Online’ to help clients exercise and eat healthily at home during the pandemic.
branding, campaign, digital, illustration, strategy